Golden Retriever puppy lying down in front of DigitalDog.Biz logo with blog title: How to Sell More Puppies Online (Without Posting Every Day)

How to Sell More Puppies Online

April 10, 20253 min read

How to Sell More Puppies Online (Without Posting Every Day)

The simple, breeder-friendly system that fills your waitlist and frees up your time.

Let’s be honest…
If you’re anything like me (or the breeders I work with every day), you’re tired of pouring time into social media and still hearing crickets.

The posts are cute.
The pups are adorable.
But where are the buyers?

If that sounds familiar, I’ve got good news:
You don’t need to hustle harder — you just need a better system.


✅ Step 1: Let Your Website Do the Heavy Lifting

Your website shouldn’t just exist — it should work for you.

Here’s what makes a breeder website actually convert:

  • Your kennel’s name, address, and contact info right at the top

  • A buyer-friendly application that screens (not just collects) leads

  • A section for upcoming litters to build excitement

  • A lead magnet — like a puppy prep checklist — to grow your email list

  • Your best photos and testimonials (yes, they matter!)

One single, clean page can do more than weeks of social media posts — if it’s built the right way.


✅ Step 2: Automate Your Follow-Up (Seriously, This Is the Game-Changer)

Ever had someone message you… and then never reply again?
Yeah. Me too. And probably every breeder reading this.

Instead of chasing every lead, set up an email welcome sequence that goes out automatically when someone signs up.

Here’s what it should include:

  • A friendly intro to your kennel and breeding philosophy

  • What makes you different from the “backyard breeder” down the road

  • Answers to common questions (pricing, process, timeline)

  • A link to your application form

This way, even when you’re at a vet appointment, working dogs, or sleeping — your system is following up for you.


✅ Step 3: Build the List Before You Need It

This is what most breeders miss. They only start marketing after the puppies are here.
But smart breeders build interest ahead of time.

That’s what a waitlist really is — it’s a warm group of people who already trust you and are ready when pups arrive.

You can build that list by:

  • Offering a freebie (like a downloadable checklist or puppy guide)

  • Staying in touch via automated emails

  • Keeping your “Upcoming Litters” section fresh and accurate

  • Showing up in local Google searches when people look for your breed


So… How Do You Actually Get All This Set Up?

That’s where I come in.

The Full List Formula™ is the easiest way to get a gorgeous, high-converting website + smart email automation set up — without doing it all yourself.

We include:

  • Your breeder site, fully mobile and lead-ready

  • A custom email sequence that builds trust on autopilot

  • Your lead magnet setup

  • A puppy buyer application form

  • Integration into your own GoHighLevel account (so it’s yours to grow with)

And yes — we’ll migrate your current website for free if you already have one.


Let’s Build Your Waitlist Together

If you’re ready to stop chasing leads and start building a steady stream of the right buyers…

Click here to get your free marketing audit + custom strategy blueprint.

We’ll take a look at where you are, what’s missing, and what it’ll take to fill your waitlist — and free up your time.

Lesli Rose is the founder of DigitalDog.Biz and the marketing brain behind The Full List Formula™ — the done-for-you system helping dog breeders grow their waitlists without chasing buyers on social media. She's been breeding dogs, building brands, and giving sassy side-eye to outdated websites since before Instagram was a thing.  

When she’s not crafting funnels or copy that actually converts, you’ll find her with her favorite sidekick Logic (a ridiculously photogenic American Bulldog) or helping fellow breeders turn their passion into profit — minus the tech headaches.

Follow her for breeder-friendly tips, marketing wisdom, and the occasional dog hair on the keyboard.

Lesli Rose

Lesli Rose is the founder of DigitalDog.Biz and the marketing brain behind The Full List Formula™ — the done-for-you system helping dog breeders grow their waitlists without chasing buyers on social media. She's been breeding dogs, building brands, and giving sassy side-eye to outdated websites since before Instagram was a thing. When she’s not crafting funnels or copy that actually converts, you’ll find her with her favorite sidekick Logic (a ridiculously photogenic American Bulldog) or helping fellow breeders turn their passion into profit — minus the tech headaches. Follow her for breeder-friendly tips, marketing wisdom, and the occasional dog hair on the keyboard.

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